BRANDING

Without a strong brand identity, your target market will have a hard time aligning with your products or services. When a company and its entire team have a strong sense of brand identity, it is easier for customers to see, feel, and resonate with it, which contributes to lifetime loyalty. This is true for startups as well as more established companies.

Decoy builds a strong brand around your company, products, and services, giving meaning to what you do. A strong brand creates an emotional connection between company and customer, and that connection takes hard work to create and protect. 

A successful brand is more than just a name and a logo. It is alive, has meaning, has personality, and makes the intangible essence of a product or service become more tangible.​​

SCHEDULE A COMPLIMENTARY MARKETING CONSULTATION

If you know you would like to grow your audience and expand your business but are not sure where to start, you're not alone. Decoy's passionate and dynamic team of marketing creatives will gladly help. Marketing is not a one-size-fits-all solution, and we take pride in offering a qualified and strategic point of view in order to help you and your team achieve your goals. 

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In marketing, the "decoy effect" is a phenomenon where consumers tend to have a change in preference between two choices when presented with a third option that is asymmetrically dominated. This is also known as the "asymmetrical dominance effect".

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